A Novel Way to Approach Creativity

Right now, there is a lot of neuroscientific research being carried out on the creative process. Why? Because it’s always been an enigma. What makes one person creative and another not? How does creativity start (i.e., inspiration)? Is one brain more “creative” than another?

The existing way of thinking about creativity has been to cast the brain as a dichotomy: creative vs. logic. This “left-brain/right-brain” picture has held sway on the general understanding of creativity (and brain functio...