The book trailer dilemma (and Dangerous Neighbors)

In this weekend's New York Times, Pamela Paul tackles the topic of the "de rigueur" book trailer ("The Author Takes a Star Turn"), citing the recent YouTube moments of, among others, Mary Karr, Jeannette Walls, and Kelly Corrigan.  To quote from the story:

But in the streaming video era, with the publishing industry under relentless threat, the trailer is fast becoming an essential component of online marketing. Asked to draw on often nonexistent acting skills, authors are holding forth for...