What’s the Difference Between a Weak Referral and a Quality Referral?

I’m often asked by people whether or not it’s possible to distinguish the difference between weak referrals and quality referrals. The answer is YES.  There are varying levels of referrals, starting at a level that’s just one step above a cold lead. These types of referrals are ranked in quality from lowest to highest. Number one is the lowest-ranked type of referral (the least desirable) to give and receive, and number eight is the highest (most desirable). You can use the referral level rankings below to help distinguish quality referrals from weaker ones. 1. Names and contact information only: Getting ...

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