Content's Future: Not Science Fiction

What's in a book? Language, ideas, narrative? Is that inherent to the binding and to the paper? No.

What's in a musical recording? The experience of the music? Does it matter if it's on vinyl or MP3? No, it doesn't. Not when it really comes down to it. The audiophile gentleman in the back of the room — please sit down.

Same with movies. Do you really care if the movie you see lives on DVD or if it streams into your house or your iPad?

So here we have it. The day in which content lives not just i...