Postjacking

(facebook, revisited)

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Here’s a number to ponder: 1.1 billion. That’s one billion, one hundred million. What do you think that Marlon Brando-dwarfing number represents?

a) the running count of Fleetwood Mac farewell tours

b) the amount of money Washington spent while you were reading this

c) the number of Die Hard sequels

d) (so far)

Actually, the correct answer is ‘all four.’ But that mammoth number also reoccurs in the realm of online social media. For example, Yahoo just coughed up $1....