Quit Trying to Market With a One Size Fits All Mindset

As marketers, we focus a lot on data to help us create strategies and tactics that will appeal to our core demographic.

We collate reams of information from various channels – social, mobile, print, media, research studies – and filter out the non-useful to drill down into the qualitative information needed to offer our campaigns a better chance of success.

The problem is, we’re allowing the data to drive our decisions, instead of our decisions being driven by the insights we, as humans, gather...