The Real Objective of Growth Hacking

Growth hacking isn’t new. In fact, there have been lots of companies doing it for years. Think about a new restaurant. Maybe they sponsor some local sporting events with food. Maybe they have a “cook off”. Maybe they have a “bring a friend, get 50% off night”. What they don’t do is take out ads and throw lavish parties and contribute to the general, interrupting noise of traditional marketing and advertising. Why? Because it’s expensive, hard to measure, and usually performs pretty poorly. Mo...