National Customer Service Week Bulletin: Use the Cracker Jack Principle

National Customer Service Week is October 7-11, 2013. It is a week we spotlight the power and prosperity found in delivering an innovative customer experience. For the next nine days, we will offer a key principle you can use to elevate the delight in your customers’ experience. We begin with the Cracker Jack Principle.

Consider a common service experience: Taking a shuttle bus from the off-airport car rental lot to the terminal. A quintessentially unremarkable event? Not in Atlanta, at least...