The Effect of Social Media on Commerce
The power of social media as a whole on consumer spending is far heavier than you probably imagine. This infographic on the rising influence of social media on commerce puts the financial picture of facebook, twitter, YouTube, blogs, and more into stunning perspective.
The facts are difficult to believe, though we probably all saw this day coming. It’s just here faster than we realized. Social media has an enormous influence on consumer purchases, and billions of dollars are spent online. Among the many jaw-dropping facts included in this infographic is the fact that visitors to retail websites are ten times as likely to make a purchase when they are referred from a social media site. That could be why half of social media marketers reported a 500% ROI.
Researchers estimate that by 2015, more than half of all web commerce will be directed by social media influence. Considering the fact that $189 billion is spent annually via the web, that’s a huge role for social media to play. Imagine nearly $100 billion in business being determined by the power of facebook and twitter.
You don’t have to imagine a world in which social media directs our spending; we’re in that world now. If you’d like to understand that world and harness its power, this infographic is definitely worth a look.
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The Rise of Social Commerce via Fedelta Point of Sale
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