Tweet at the Right Time and Maximize Your ROI

We’ve all read posts or seen infographics talking about the best time to tweet, but what if I told you that this data could be customized to your followers? The time and resources you are investing in managing Twitter is valuable, and data shows that 73% consumers are following businesses on Twitter to get updates on future products, promotions, etc. Amplifying the potential reach to your customers with the information they want is critical. If you want to maximize your ROI on Twitter, it’s simple…match the times your tweeting with the times your followers are most likely to view the tweets.

This summer I utilized several social media analytic platforms to assess past content and audience engagement for the accounts I manage. I was also looking to find triggers that could increase the performance of our content in the future. One of the web-based analytic programs I came across was Followerwonk. This web app helps you explore and grow your social graph for Twitter. A lot of features are free and the tip I am about to share does not require any upgrade or payment.

A key feature of this app is the ability to do a deep-dive into your Twitter analytics: follower counts, ages of account users and social authority. However in this post, I want to highlight the app’s ability to report the hourly Twitter activity of your followers. In doing this, you can identify the best times to tweet. This metric is one of the most important ones you will need to be intentional and efficient when managing your social media platforms.

Here’s how to do it:

1. Go to Followerwonk and simply connect your Twitter account.

2. Once connected, click the middle tab “analyze followers.”

3. Type in your twitter handle and set to “analyze their followers.”

4. Press “do it” and then you will be amazed at the analytics that come your way.

The first chart helps you determine the best times to schedule your tweets because it illustrates the most active hours for Twitter users. See an example of this below. Also, if you are using Buffer as a content scheduler, with a click of a button it automatically syncs your Buffer scheduler to utilize the best times to tweet. Ultimately, just this one graph will give you the greatest chance to reach your target audience and the other features will help you analyze the rest of your Twitter account.

Sample Chart:

Kevin O’Connell – @koco83

Content Marketing Specialist – Portfolio

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