How to Get a Book Signing

Okay, you are marketing your new novel. You are an author with an independent publishing house, using POD press. You want to get a book signing at your local bookstore. What do you do?

Before you do anything, you need to be prepared. You’re going to be having conversations with decision makers, and you need to be ready to answer all kinds of questions. Before you start calling bookstores do the following:

Gather reviews. Send your book to readers and beg for reviews–honest reviews.
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