How to Write a Press Release for Your New Novel

I have written a lot of press releases in my time. They take about 30 minutes tops, but can have a great, lasting effect for your new release.

Think of your press release as a birth announcement. It needs to be short and sweet, letting the reader know what kind of baby you had, how much it weighed, how long it was, what you named it, where it was born… You get the idea. It should be one page, unless you’re introducing Pottermore, and then you can do whatever you like.

Following is a sample base...