Tenants of Mobile Search

Great piece on hot mobile search trends:

http://mashable.com/2011/07/12/mobile-search-trends-google-bing/

In short:

1. Mobile search is growing

2. It’s not that different from PC searching

3. We search because we want to take action. This is a very different behavior set than PC-based search simply because we are on the go, not sitting in front of our computer.

4. Advertisers are heading to mobile search. Go figure as it grows.

5. Mobile ad rates are on the rise

Originally posted 2011-07-12 14:43:49....