Transmedia Breakdown: Chipotle’s “The Scarecrow”

Although it’s not surprising when media properties like Game of Thrones showcase transmedia efforts, it’s another thing when retail brands do it. Chipotle recently launched their “The Scarecrow” campaign that included both a short video as well as a complimentary mobile game.

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So what has Chipotle done from a transmedia standpoint?

They created a world. This is the first and most important element in any transmedia property. The word of “The Scarecrow” with Crow Foods is a unique place. As you w...