Put That Google+ Page to Work for Your Business
Many businesses are already feeling overwhelmed when it comes to keeping up with social media sites.
However, Google+ is worth the effort. Small businesses that use Google+ effectively draw large crowds and create a lot of brand buzz.
With that in mind, take a look at just some of the positive impacts Google+ can deliver for your business:
Improve Search Engine Optimization
A Google+ page improves your search engine optimization in Google. You can easily tell visitors about your business and post your content to Google+.
When customers conduct a Google search they may land on your Google+ page as opposed to your business page. It’s likely your Google+ page will be ranked highly by search engines if you fill out your profile completely and remain active on the site.
Install a Google+ Badge on Your Website
Install a Google+ badge on your website and users can share your content on their Google+ sites. This makes your content easily share-able around the web, which can increase your exposure.
It’s a simple and quick way to encourage visitors to tell their friends about their company. The more your content gets shared, the more visible your information will be to potential customers.
Hashtags Draw in More Customers
You can create your own hashtags or if you choose not to, Google+ will sometimes create this for you.
This allows people who are searching for specific content to find you more easily.
Connect Your Other Social Media Profiles
Google+ allows you to connect your other websites and social media profiles all in one place.
This can make it easier for visitors to see that you have a blog or a relevant Facebook page, for example. Google+ seems to be the best social media site for connecting all of your content in one place.
Gain Authority
Gain authority with your content by making it known that you are the author.
Your photo will appear next to your content in search engines. You can use your own photo or your business logo.
Users are much more likely to click on content that includes a photo. You’ll stand out ahead of the competition in Google searches when a photo appears next to your content.
Engage With Other Users
Engage with other people on Google+ to gain more followers. You can further conversations by giving others a +1 or by making comments about their content.
Engaging with others helps you to network with others in your field. It can also help you to gain authority and attract new customers.
Get Your Employees Involved
Get your employees involved and you’ll increase your Google+ influence.
Your employees can create their own Google+ profiles and participate in sharing content and giving your business content an added bonus with +1s.
Attract Local Attention
There is a lot of benefit to small business owners who are only looking to gain local attention.
A Google+ local profile can help you stand out from the competition when customers are looking for businesses in their own communities, allowing you to effectively be recruiting in social media, in this case for customers.
Customers can review your business as well. This keeps your content fresh and gives other potential customers information about your business.
Google+ does not require much time or skill.
It can however, make a big difference in how much attention you’ll gain for your business.
Photo credit: slashgear.com
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