Social media marketing strategy: Merits and demerits that change time to time
The popularity of social media sites like Facebook, Twitter, Google Plus, LinkedIn, etc. has simply gone up since the past few years. If you check the number of users over these sites, Facebook alone has around 1 billion users, whereas other sites like Twitter and Google Plus too are gearing up in terms of number of people using it. Owing to the massive amount of people present over these sites, the online marketers have started targeting these platforms to promote and market their businesses. Though the social media has loads of people, which can render you the targeted crowd but using these platforms can have their own pro and cons. The fact is these merits and demerits can change from one point of time to the other. This is the way these platforms have evolved and the ways these sites are being used by the online marketers to market their brand or businesses. Since the social media world is very much dynamic in nature hence it will bound to change. Anything dynamic in nature would obviously change and so would be the things around it including the merits and demerits you enjoy with social media marketing strategies.
Social media marketing strategy benefitting the smaller brands more than the larger ones
One of the basic benefits marketers enjoyed was the ease and simplicity to reach out to the target audience. When social media was making its mark in the earlier years, only bigger brands were seen benefiting the most. However, as time passed, you can see a paradigm shift in the terms of benefitting from the social media strategies. Now you can see the smaller and medium size businesses leveraging these opportunities the most rather than the bigger brands in the market. In fact, over the past five years, you can see smaller business marketers changing their attitudes a lot towards social media, which seems to be moving from dismissive passivity to the cautious curiosity. Since past two years, you can see smaller businesses making their mark in the market with competent social media marketing strategies more than the bigger brands. That way, the merits of social media marketing seems to be changing a lot.
The constant technological growth changes the pros and cons of social media marketing
If you look at the possible benefits or merits of social media marketing in the current era and the previous ones, you can certainly find a couple of differences. Earlier these platforms were simply the places to trigger communication between marketer and consumers but now things are changing a lot. Now, this particular benefit has gone beyond getting the opportunity to find people to engage using different social media strategies for different brands or businesses. You can see a couple of development in terms of social media engagement. Now the customers or targeted people are engaged using different social media strategies via a number of tools and apps present over the social media sites. For instance, if you look at Instagram, it has simply evolved a lot and has now revolutionized the idea of customer or target audience engagement with the different marketers that are active over social media sites. In a sense, with all the changes or growth of technology surrounding social media, everything surrounding these platforms including the social media marketing pro and con is seen changing a lot. That’s the law of nature, which would be also seen over the social media platforms as well.
The social element of social media and social media marketing
Let’s not forget that social media came into existence with the idea of social aspects of human being. Man is social in nature, and hence is called as social animal. Despite being busy in the high demanding marketplace, it is imperative for them to quench the social thirst found in him. Hence when social media was introduced, it was simply embraced quickly by such people. Hence now you can see every Tom, Dick and Harry having his account over different social media sites. With this massive amount of popularity of social web among the masses then came the terms like social media marketing, which is a method to use these platforms to reach out to different target audience for bigger and smaller brands. Leveraging from these sites for your business interests may burst someday or the other if you tend to poke your nose more for the business rather than social reason. What appeared as big merit over social media would soon be appearing like a con for businesses. With passage of time, technological growth, market pressure, let’s not forget the social angle of social media even if you are carrying out your social media marketing activities. However, this may not be possible to every social media marketer active over this platform; hence for such bandwagon of marketers, the merits and demerits of social media would keep on changing with passage of time.
Final word
Everything on earth is bound to change, which is dynamic. If you look at the social media, it is among the most dynamic platform over the web; hence the changes inside it would be inevitable. This change would certainly be seen over the social media marketing merits and demerits as well.
About Author: This Post is written by Kelly. She is a writer/blogger. She writes articles on Technology, social media, WordPress, Gamification, website development and online development etc. These days she contributes on luxury
[image error]
