How To: Publishing Video on the Web

Although getting your video onto the web may seem like a fairly simple task, there are actually a number of moving parts that, if ignored, can greatly impact long-term success.

Let’s start by explaining the basics.

First, everyone who wants to get video onto the web follows five simple steps. We call this the Video Publishing Workflow:

Create. First, you must create the content. Whether this is capturing it yourself via a video camera, purchasing it from a content provider, or getting it from so...