No More Cold Calls

Everybody SellsWe're now putting the final touches on a Greenlight Research Institute Bookshelf offering, titled Everybody Sells , from which this is excerpted. By Jeff Kaplan The first goal is simple: We never, ever want to have a cold call. There are two steps to sidelining the cold call. The first is to find out about the person we’re calling on. We can find out if we know anyone in...Facebook
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