Further Problems With The IKEA Catalog

I recently talked about the odd yet visually appealing kitchen on the front of the IKEA catalog I was sent. However, the design of the kitchen wasn’t my only problem with the catalog, not even just on the cover. Today we’ll move on to the slogan emblazoned thereupon:

You see it right there. “The prices in this catalog can only get lower until June 2014, never higher.”

You will note, it does not say that the prices in the catalog can only get lower than currently listed and cannot go higher than currently listed. Instead, it says that they can only go down. Not up.

That mean anyone who buys before June 2014 is a fool. Something could be discounted 20% by Christmas, but “can only get lower…never higher” means it can’t go up above that 20% discount until June 2014 once that 20% discount is in place. If you wait until just before June 2014, there is always the possibility that the discount could deepen…and there is no penalty for waiting since price increases of any kind are apparently verboten.

Now, I’m sure this isn’t what they mean. However, this is what the slogan says. Granted, I’m not buying anything from IKEA if I can help it anyway. Still, that doesn’t stop me from picking on the slogans of the catalog. I have little other use for the thing.