True or False?–Your Best Source of Referrals Is Your Customers

Do you believe your best source of referrals is your customers?  If so, think again . . . the reason people sometimes fall into believing customers are there best source of referrals is that they’ve been trained to believe it and have never pursued any other source of referrals.  The only referrals they’ve ever received are from customers. Don’t get me wrong–customers and clients can be a very good source of referrals and I’m not denying that.  However, many businesses (especially big corporations) are out of touch with the fact that other referral sources are available that can be extraordinarily ...

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