The Numbers Game

Is it ok to change your mind about something you really believe in?

For years I've been telling brands that it's no longer all about how many people you put your marketing messages in front of. What's important - especially when dealing with Digital Marketing and Social Media - is who you are putting your message in front of. Enough people are posting and exchanging information online that there's no need to "spray and pray" your marketing message. You can finally listen to the myriad of...