Cold Call to Signature Line? It's a Trap!

Everybody SellsWe're now putting the final touches on a Greenlight Institute bookshelf offering, titled Everybody Sells , from which this is excerpted. By Jeff Kaplan It is difficult to underestimate the impact of the post-WWII mass-production mindset on the development of transactional selling--the dominant selling philosophy for the last six decades. Production was the key to industrial...Facebook
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