Breaking Facebook News on Contests!

Breaking Facebook News on Contests!

It has happened again. Today, Facebook announced massive changes in the way business pages are allowed to run contests within Facebook. It was announced in a blog entry based on updated terms for business pages.

Here are the salient points that you need to know

Businesses are NO LONGER required to run contests exclusively using apps on Facebook tabs.
Business can no longer encourage “mass tagging” of posts in which people do not actually appear.

In other words…

What can I do?

You can collect entries by having users post, comment or like a post
You can collect entries by having users message a page
You can utilize LIKES as a new voting mechanism

What CAN’T I do?

You cannot encourage people to “tag themselves” in content in which they don’t appear to enter to win a prize

Really, this is huge, and it will be fascinating to see what companies like Heyo, Offerpop, WildFire and Tabsite to do enhance their offerings to remain relevant and maintain their value proposition. Stay tuned for updates!

To read the full promotions guidelines you can download it from Facebook, here http://bit.ly/1dnSXu5

Terms for business pages: http://on.fb.me/15uth9q

John Mattos