Optimize Your Reach with Geographic Targeting

Most companies know how important it is to have an active presence in social media but not all know how to effectively reach that audience. One very effective way to increase that reach is through geographic or geo targeting. Geo targeting can be conducted on various social media platforms. Through this marketing tool a company can target specific customer groups based on their geographic location. Geo targeting can be used by any business regardless of their size: it can be used by a large corporation who wants to target customers in a specific area or by a small business who would like to ensure all of their marketing efforts are being seen by the correct audience. It is also particularly effective for promoting events or promotions.

Provide customer experience

By geo targeting, a company can provide a personalized experience to different audiences based on their geographic location. The area can be a city or suburb or an individual country, depending on the needs of the business. Marketing efforts that are specific to the audience’s needs will stand out among those that are generic and not tailored. They remain more memorable and leave a lasting impression compared to marketing that is not tailored to its audience. Personalized ads or promoted posts show that a business understands their audience. Everyone enjoys being treated like an individual & customers are no different.

Avoid being too specific

For geo targeting, you must try to avoid having too narrow of a target. Keep the geographic area slightly broader than the target. Some customers may be willing to drive in order to take advantage of a promotion or event. Also, the expectations should match the size of the target area. It is probably unrealistic to expect 26,000 independent interactions when the geo targeting area only contains 28,000 individuals. Depending on various factors, the interaction may appear small but the impact can be very positive. It is more important that those interactions lead to an increase the company’s bottom line.

Try different techniques

It’s important for a company to really understand their customers before beginning a geo targeting effort. One marketing technique may not appeal to all target areas. Don’t be afraid to experiment with different techniques while discovering the one that works best for the specific market.

As with all marketing efforts, the goal is to build relationships. Geo targeting is another tool to utilize in order to better reach and understand an audience. Strengthened relationships along with effective marketing will in turn translate into an increase in a company’s bottom line.

– Corniche Jones