And . . . I Lied

Okay, so I did want to share one other thing I read in MADE TO STICK. It touches on something I talk about a lot—concrete details.

The authors explain that for an idea to stick, it has to be credible. There are all sorts of ways to gain credibility, through bona fides, experts, celebrity endorsements, and true stories. However the one avenue to credibility that he talks about that has the most relevance to writers is concrete details. It turns out putting in solid, specific details in our writ...