Posted in MarketingStorytelling
Digital intimacy. As marketers working to build our company’s long-term success, it’s what we are all after. We need to not only engage with our audience, but do so on a very personal level. But getting there is tough. We use Facebook and marketing analytics and targeted campaigns. All to get the attention of our audience. Which is really at the root of all this shift in digital marketing to storytelling. It’s all about figuring out a way to get from awareness t...
Published on August 22, 2013 11:23