VIOLET CLARK (ON HIATUS FROM GRAND DUCHY) DEBUTS

VIOLET CLARK RELEASES SOLO SINGLE "PURE O"- AN INCREDIBLY CHARMING DOSE OF INDIE POP
"KILLJOY" ALBUM COMING THIS FALL THROUGH THE BUREAU RECORDS
  WATCH THE VIDEO FOR "PURE O" HERE
“PURE O” is the new single from the newly (musically) single Violet Clark.  On hiatus from her band Grand Duchy -- the offbeat, experimental art-rock duo founded in 2008 with husband Black Francis of the legendary Pixies -- Violet has chosen a stripped-down approach to creating her first collection of solo material.  “I want people to go ‘Okay, she’s got the goods. I’ll buy stock, I’ll invest in the evolution of this artist.’”  “PURE O” is the first single off of Ms. Clark’s upcoming debut solo album “KILLJOY” (to be released September 2013 on the couple’s own imprint, The Bureau Records). Whereas Grand Duchy’s last album 2012’s “Let The People Speak”was a long, lushly produced electro-tinged musical odyssey, “Pure O” has a vintage, nuts-and-bolts feel that is both timeless and extremely fresh in today’s glistening auto-tuned musical landscape.  Inspired by a budding friendship with lo-fi icon R. Stevie Moore, Violet began exploring a live, organic recording approach over a period of time alongside longtime Dinosaur Jr collaborator Justin Pizzoferatto.  Rifling through the results, she then fleshed out the songs that she deemed ready to take to the next level.  Unapologetically quirky, “PURE O” embodies a catchy yet highly original sound that offers Violet’s unique, off-kilter singing and songwriting style a safe haven in which to fully bloom. “I didn’t want to hide behind production on the new songs.” she states.  “I love developing chord structures, and I love writing lyrics. I am choosing to move away from complex layers to focus on the basic building blocks of music.”  This approach gives “Pure O” a lot of sonic breathing room, allowing the hooks and instrumentation to “pop.”  In place of the breathy synths of some previous works, there’s an analog buzz of a vintage Python organ.  Violet also plays guitar on the track, which she has found to be a key way to keep the sound simple as "I don't showboat.  I can't.  I’m not a trained guitar player!”  Add some catchy sing-along vocals, a raw, pulsing bass line (courtesy of the hubby, Mr. Francis), pounding surf drums, and the song breezes by like a summer afternoon, culminating in a breathtaking, powerhouse of an outro.  The result is an easy-to-swallow, incredibly charming dose of indie pop.  OUT NOW AVAILABLE THROUGH ITUNES, AMAZON AND SPOTIFY
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Published on August 20, 2013 09:46
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