Do You Know the Engagement Styles of your Social Media Followers?

Posted in Marketing

Although Klout is getting a lot of press lately (well, maybe more the idea of trying to measure influence than just Klout) , they do introduce a very important topic for digital marketing: engagement styles.

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The picture above is a screenshot from my own Klout score analysis. As you can see around the corners of the diagram, there are a number of different “styles” that Klout has identified:

Listening,
Casual,
Consistent,
Focused,
Participating,
Sharing,
Creating, and
Broad.

What’s in...