Does Your Facebook Page Work for You?
It’s not news anymore that Facebook is the leading platform for social media today and more and more business are using Facebook as a channel to market their products and services.
If for you this is no news and you quickly jumped on this wagon called Facebook – here is my question to you – How is it working for you?
Meaning – does your BUSINESS Facebook page work for you – do you see any return on investment (ROI) for the time (and maybe money) that you put in making that page work for you?
When I look at many businesses Facebook pages I’m astonished to find so many mistakes that people make when creating those pages – it’s sometimes sad to think about it.
It’s about time that you’ll start looking deeper and thinking more strategically about your Facebook page and start making some changes to it, so it would start working for YOU instead of YOU working for Facebook.
Here are some points to think about:
1. Size doesn’t matter … It’s not what you think …. It’s not the number of likes that will grow your business. It’s the quality of those likes, why they like your page in the first place and most importantly what happens AFTER the like. Check this post to get some tips how to make it work
2. Get over your perfectionism – In order to stand above the others you need to create for yourself a brand. Most people when they think of branding immediately think it would cost them an arm and a leg (and probably a kidney). But branding is not about the slick and shiny brochure anymore, it’s more about smart planning and thinking and you can always start with baby steps.
The biggest obstacle is the mindset of trying to make it PERFECT. In marketing and branding there is no such thing as perfect – a marketer work is never done. It is always about testing, trail and error and correcting it as you go along.
3. Branding is NOT a logo – thinking that having a logo and some business cards will build your brand is the first mistake you can make when building a brand on the social platform.
Branding is EVERYTHING from your tweets, Avatar, Facebook cover image, LinkedIn profile, the way you answer your phones, the photos that you share on Facebook to the quotes and posts that you put on your page
4. Uniqueness – Your brand is YOU. There is only one person in the whole world which is YOU and it makes YOU unique - so don’t try to copy your 
competitors. Bring YOUR value to your audience. Connect on the personal level with your target audience (you better know them before you can connect to them – “elementary my dear Watson”).
Connecting on a personal level doesn’t mean you should to post a photo of your birthday cake or your photos from your ski vacation, or sharing about your ski accident or problems at home. But share your struggles, success and solutions to the same problems your audience is facing.
Here is how you can use all that in your Facebook Page:
Profile Photo – Your profile photo is the small image right beneath the Facebook cover image. It appears in news feeds and pages when you comment next to your comment. Be sure to have a professional photo that people can see your face (smiling would be good)
Cover Image: Your cover image presents an amazing opportunity for you to present your brand to the world. It is a first impression that all visitors are going to see at least one time. Give them a reason to come back! Don’t just grab the closest photo you can find and slap it on there. Take some time to ensure you select an image and/or concept that is fresh, unique and represents you and your brand appropriately.
Status Updates: Remember, your brand is not just your logo. Everything you say, post, tweet and update can and will be used for or against you when it comes to brand perception. Your brand are the people you hang out with both online and offline. Your partners, clients and even Friday night dinner friends if you’re posting photos and tweeting them to the world!
Make time to think and plan what you will post. The more you can inspire your fans with good content, the more they are going to click like, comment and share with their friends.
Images & photos: Obviously the social networks are becoming more and more visual. Photos are the most viewed content on Facebook. Therefore you wish to maximize the lifespan of your photos and images. Make sure the images you choose would reflect the brand that you wish to stand for.
Now I’m curious…
What can you do to improve YOUR Facebook page?
Share with us in the comment box below your tips on how to use better Facebook for business.
If you find this article inspiring, please SHARE it on Facebook, LinkedIn or retweet it, by pushing the button on the left, for the right channel, so more women could benefit from it.
Please share this article with your:
- LinkedIn connections
and blog readers...
Have a magical week! Vered
