How To Position A Product Like Don Draper

The marketing team for Viagra doesn’t use email newsletters. You can probably guess why – but I have often thought for some time that anyone who can figure out a good marketing strategy for a product like that could probably promote anything. If that person existed in real life, he or she would probably resemble the character of Don Draper from the popular AMC show Mad Men about the wildly creative, alcoholic and chauvinistic advertising industry in the 1960s. In the pilot episode for the ent...