How To Write An Open Letter Like Jeff Bezos

The open letter is an art form that not enough companies have learned to use effectively.

This morning after the announcement that The Washington Post would be taken over by Amazon – one of the first commentary pieces to emerge was an open letter from Jeff Bezos to Amazon employees (published on The Washington Post website, of course).

In it, he shares: “The values of The Post do not need changing. The paper’s duty will remain to its readers and not to the private interests of its owners. We wi...