The Changing Face of Social Media for Business in the B2C and B2B Space

With the shorter buy-in cycle of consumer customers versus business clients, and the natural usage of social media by “everyday consumers”, the ratio of B2C (business-to-consumer) versus B2B (business-to-business) has traditionally been in B2C’s favour when it came to how companies could benefit from social media as part of their business arsenal. Not any more.

Two recent surveys not only highlight the diminishing notion that social media is better suited to B2C companies, but also how well B2...