Where Does Online Video Sit in Social Media for Marketers?

With the recent implementation of video posts for popular photo app Instagram, and the swift uptake of the Vine platform when it was released on iPhone and later Android, video has continued to make bigger inroads into the marketing tactics for brands and agencies alike.

Whereas previously marketing budgets would allocate a certain amount for professionally-filmed video for promotion and media ad spots, the rise of YouTube as a content-rich medium for brands saw tactics change.

Videos could be...