Twitter or Facebook? What’s Better For Authors?
Your time spend on Social Media, especially on these two major social networks, is precious and even if you use TweetDeck or Hootsuite to schedule your tweets, you will want to interact with your followers personally. Here are several points in which Twitter trumps Facebook:
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Twitter drives the most traffic of all the major social networks ! A study showed that shares made on Twitter trigger, on average, 33 visits to websites, compared to 14 for Facebook and 10 for LinkedIn. I can confirm this fact, as I study everyday’s clicks on this blog – and the majority of visitors come from Twitter.
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Twitter users post more frequently. Most people, businesses, and brands post more often on Twitter than they do on Facebook. There’s a reason for it: with Twitter’s reverse-chronological news feed, brands and marketers know that followers have only a small window of time in which to catch the content, unlike Facebook, where content can live near-permanently until it is replaced by its next of kin. Twitter’s rapid data change can be overwhelming compared to Facebook’s more slowly updated news feed, but it also can raise the probability that you will see an important piece of information.
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Twitter lets you follow a hand-picked community of people. Unlike Facebook, where you likely have, out of your total friend base, a few hundred friends you wouldn’t have chosen, Twitter is meant for tailored follower groups, a world not made up of all of the people you have ever met but rather a community of people you admire or would like to know. Tweeps get more immediate responses and it lives somewhere between the worlds of email, instant messaging and blogging. Twitter has a loyal following, especially among the technically savvy; bloggers, online marketers, writers and anyone with something to promote seem to find Twitter extremely valuable – and it really is!
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Twitter is more mobile-friendly. No matter the Facebook update
you’re typing on your phone, tweeting
from a mobile device will always be quicker and easier. That’s because Twitter was born as a mobile network, like Instagram was. Facebook was born as a website that adapted, as all websites must, to the mobile space. You have only got 140 characters; how long could that take, even with a photo included?
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Twitter is not meant as a family or friends affair. On Twitter are no relationship statuses, photo albums, public “likes,” or open forum conversations with easily track-able dialogue, e.g. for potential employers or new relationships. As a network that began on a college campus, Facebook will always appeal to people looking to reconnect with fellow students, old friends and family members or find new friends online; the mixture of features like email, instant messaging, image and video sharing, etc. feels familiar. It’s easy to grasp how to use Facebook to connect to friends and family, using it to share thoughts or images. Facebook appeals more to especially social folks and some rarely use email anymore in their online social communications, relying almost solely on Facebook for email, chat, image and video sharing.
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Twitter is more a professional networking tool – e.g. perfect for writers – rather than a way to communicate with friends. Comparing social media platforms is very hard, as there’s no “better”. Each social media platform excels at different ways and each one serves different purposes and is more effective at certain things, although Facebook has double the amount of members than Twitter. Danny Sullivan: “Twitter is a little like real-time TV news, while FB functions more like a DVR that lets you watch things after they have happened.”
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Read also: http://www.cnbc.com/id/100435550
http://www.twitip.com/twitter-versus-facebook/
https://medium.com/i-m-h-o/52a20d7a17de
http://www.businessweek.com/articles/2013-03-08/facebook-vs-dot-twitter-want-your-feed-filtered-or-unfiltered
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by WickedVouchers.co.uk.
Explore more infographics like this one on the web’s largest information design community – Visually.
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Tagged: Facebook timeline, Huitsuite, mobile platform, public “likes", social media platform, Tweetdeck, Twitter account
