Jeff Cochran's Transformation

Jeff Cochran

In 2009, my life was lots of zeroes – mostly the negative kind. The natural networks from friends and church that had fed my family’s design business were quickly resembling a parched landscape. No one was spending for marketing. I finally realized that my need for change outstripped my own resources. So I picked up Keith Ferrazzi’s Never Eat Alone and – pardon the pun – devoured it.