Why Storytelling is So Important to Marketing

Posted in MarketingStorytelling

I recently wrote an exploration about Transmedia Storytelling as the future of digital marketing. A lot of the thinking behind this piece was related to my work at Limelight Networks and our recent pivot towards becoming the leader in digital presence management. The gist was this: our emerging multi-device behavior coupled with a growing “always on” existence requires that marketing messages are consistent across the devices. Transmedia storytelling is simply a...