Can Content Context Supplant Content Discovery?

Posted in Tumblog

There is a continuing “trickle” of technology around providing recommended content (text and video) based on what a user is reading. Taboola and Outbrain have been pushing this in the market, are working with major publishers, and have even made it easy for any blog owner to jump on board (which, obviously, makes the whole system more intelligent). But part of the joy of reading is discovery, simply finding links because something catches your eye. Something completely unrela...