Are We Misunderstanding Content Marketing?

Posted in Marketing

Content marketing is the hottest thing to hit the marketing industry since, well, the Internet. Why? Because it’s becoming very clear that people are consuming content. Lots of it. Video, webpages, e-books, and the list goes on.

But what, ultimately, is the point of content marketing? Is it all about branding? Is it all about lead generation? Is it both? How do you measure success with the content you produce?

I contend that content marketing, ultimately, is all about relatio...