The 4 Types of Digital Relationships

Posted in Marketing

Developing a relationship with your digital audience is the ultimate goal of the modern marketer. In fact, it’s probably the singular, most important shift in marketing today (from broadcast marketing to engagement marketing). And I would argue that escalating relationships to intimacy (where people are willingly giving up information) should be what motivates any marketer to engage with people one-on-one in the digital world.

But let’s be honest, not everyone wants an intim...