Trappings

I worked as a designer specializing in green printing techniques before I segued into branding.

It was a lot of fun, figuring out how to help companies and individuals ‘greenify’ their work, lowering their carbon footprint and in small ways contributing less to a problem they believed we should be trying to fix.

Of course, that party didn’t last long. Less than a year in, most of my clients were looking to ‘greenwash’ their projects — using special papers and inks to make it look like they’d go...