What Makes a Good Story (From 6 Masters of the Craft)

Posted in Storytelling

I write and speak a lot about storytelling. Of course, my focus is the business world and helping organizations engage better with people. But when it really comes down to it, there isn’t really any difference between stories told for a business purpose and those told otherwise. Why? Because we are all people. Businesses have a terrible habit of de-humanizing the world, of turning people into numbers and relationships into prospects. Only that doesn’t really engender tru...