Storytelling 101: HP Flow

Posted in MarketingStorytelling

This was originally published on the Limelight Networks blog as part of my day-to-day responsibilities as Sr. Director, Marketing Strategy.

This is a new, on-going series that will analyze the good and bad of storytelling in today’s digital world, using examples of big-brands as they switch their strategies from telling to engaging.

HP recently released a video for one of its new printers. Normally, that wouldn’t be a really big deal but the method by which they c...