Pantone Expands From Color Services to Hotels (With Rooms to Dye for)

Pantone has been aggressively pursuing a new line of business: Product licensing, which culminates today in a new Pantone Hotel.

[image error]

Every designer knows Pantone: Their numbered color-matching system
identifies that exactly perfect shade precisely, ensuring its fidelity
all the way to production. Yet even though it's a $200 million business,
it's hardly a household name. They're hoping to change that with consumer products--and today, their latest licensing venture, the Pantone Hotel, opened...