Barnes And Noble's Nook and Pubit: A Self-Publisher's Heaven

Barnes and Noble are really, really getting into this e-publishing game. In addition to combating Amazon's Kindle platform with the Nook e-reader and apps, they've also planned a self-publishing e-book system for authors, leveraging the Nook store.

The system is called Pubit, and it's "coming summer 2010" according to the Web site.

From a sheer branding perspective, it couldn't be a worse name. Seriously, how did you pronounce it when you read it the first time? Did it remind you of...