You Are Doing More Than Just Telling a Story

Posted in MarketingStorytelling

As a writer, you’ve heard the old adage, “show, don’t tell.”

To be honest, I couldn’t tell you how many times I heard that as I was honing my craft. And, ironically, I parroted it back when I taught creative writing. Looking back now, my experience with that phrase is much the same as with another phrase, the one we swear when we become parents that we will never repeat…”because I said so.”But what does “show, don’t tell” really mean? What does it mean to describ...