Storytelling 101: Starbucks Could REALLY Get It

Posted in MarketingStorytelling

Starbucks is an iconic brand. That goes without saying. But they actually do a tremendous amount more than just sell beverages (and provide free wifi). They are involved in diversity programs, community programs, recycling, sustainability, foundations. Whew. And that’s just to name a few.

But you wouldn’t know that if you didn’t go digging around their site.

That’s because Starbucks is doing a terrible job of storytelling.

Now I say that with a grain of salt as I r...