The Digital Relationship Pyramid

Posted in Business

This post was originally published on the Limelight Networks Blog as part of my responsibilities as the Sr. Director, Marketing Strategy.

Marketing is changing because of digital. It’s no longer just about convincing people to buy your product. There are thousands of you out there trying to do that. We call it the “noise”. So what can marketers do? They can tell stories. They can show video. They can engage.

They can develop a relationship.

For the first time, marketers are pre...