Launch Days

This is a piece I originally posted on Facebook.

Launch days are torturous, amazing experiences.

On one hand, you’re scrambling to make sure all the links in a dozen different posts point where they should, spending hours spot-testing social media buttons and sending out dozens, if not hundreds, of emails and other correspondences. It’s frantic and crazy and you may forget to eat or drink anything until dinner time.

On the other hand, it’s an opportunity to reconnect with people that you haven’t...