How to Understand, Define and Identify Online Influence

A recent post about how to become a social media influencerover at the Salesforce corporate blog shared tips and ideas to become a social media influencer.

While there are some good pointers here in using social, I think the post is more about becoming a thought leader or becoming popular in social mediathan it is about becoming an influencer.

The main challenge is the definition of influencer by today’s social web meaning. Sure, you can create great content, get a ton of followers, social shar...