The Problem with Marketing is It’s Full of Marketers

I’m a marketer. In marketing, our mission, if you like, is to instill desire.

You may see a product you like, but don’t necessarily need. Marketing’s job is to instill enough desire around that product to make you need, or want, it.

While there are several facets to marketing – including the afore-mentioned desire, as well as awareness and promotion – the ultimate goal of any marketing strategy is to increase growth of a brand.

Primarily, this growth is in lead generation and in sales. But it ca...